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The team

Felipe Wityk Sanchez

Felipe Wityk Sanchez immigrated to the United States at age 11 from Santiago, Chile. He earned a bachelor's degree in Industrial Engineering from the University of New Haven before relocating to NYC. He has been an accountant and bookkeeper at a variety of non-profit and for profit organizations and a tax preparer for small businesses and individuals for 15 years. He is a certified expert in QuickBooks Online.  He is an instructor through the NYC Small Business Services and teaches classes in QuickBooks, Starting a Small Business, Business Planning, and Financing a Small Business. He also coaches small business owners in financial matters and business planning.


Ricardo Murillo immigrated from Ecuador and has a master's degree in Business Administration and a degree in public accounting from the University of Guayaquil. He also has a diploma in quality and productivity from University of Guadalajara. He is a humble, responsible and punctual person, and has strengths in leadership, working under pressure, adapting to change and is constantly learning.

Claudia De la cruz

Claudia De la Cruz has over fifteen years of experience in customer service and management and is an entrepreneur. She studied Psychology at SUNY New Paltz and is passionate about spiritual development. She is a proud Latina and mother of two who loves yoga, writing and editing in her spare time.

Allison wityk

Allison Wityk attended SUNY Albany, where she earned a bachelor's degree in Anthropology. She is an NYC native but has lived in Cortland, NY for the last 2 years. Allison has very recently relocated back to NYC to further pursue her academic and professional goals. Allison has great managerial and customer service skills and is very eager to learn what it takes to run a small business while working with WFS.

Keith Apfel

Keith Apfel’s accounting career spans more than 20 years and he has worked in New York and San Francisco.  He started his career as an Accountant in the music business.  He then worked as a Consultant and Accounting Manager for law firms.  He spent several years in the role of Budget Planning and Analysis for Charles Schwab.  He is a Quickbooks Online certified expert.  For the last few years, he has concentrated his efforts as a consultant for small to mid-sized businesses and is employed by Intuit QuickBooks as a QBLive Expert.

A photo of Felipe Wityk Sanchez smiling
A photo of Ricardo Murillo smiling
A photo of Claudia De la Cruz smiling
A photo of Allison Wityk smiling
A photo of Keith Apfel smiling
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